Evaporation ROI =)

Finally back from the weekend. I went to go see my little brother graduate from high school. Just before I left for the weekend, I checked my sites and things looked good. Practically 100% ROI for the two programs. I come back and check only to find that my ROI has evaporated. Negligence on my part for not keeping up with the cost of my ads. I desperately need that laptop so I can work while I am out of town.

Good news! PPC4 is almost finished. The sales copy is finished and so are the graphics. There is only one more element that I need to finish before I put in the affiliate links and create my ad campaign. Tomorrow is the last day of the month, I may just make it after all=)

The sales copy for this site is completely different than any that I have before. This time I disguised it a bit by presenting it from the perspective of someone who is actually researching the product. This character narrates and discusses the reasons why they are in need of the product. During the course of the discussion, items that the real customer would be concerned with are addressed. By the final paragraph the decision seems simple. At least that is what I am hoping.