Signs of Life
After some disappointing stop/starts (or rather start/stops), the campaign is starting to generate some traffic. I retooled the approach to customize the banners to match the website layout of each site I was targeting. I burned through a decent amount of cash before finding a site that is giving me a 0.15% CTR. That would be horrible for PPC but it is a good starting point for media buying.
Tonight, I also did some work for a local client. That's all for now.
Tonight, I also did some work for a local client. That's all for now.
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