Traffic Strategy Shift

I guess I'm a slow learner. After all of this time, I should have been at this point long ago. Maybe I was nostalgic for the old ways... or maybe I just wanted to believe that the old ways were still good enough. I had finally started to get the hang of SEO so I started to put all of my eggs in that basket.

Big mistake.

Now my two main sites are hurting on the search engines. As far as the infoproducts are concerned, I HAVE to start getting traffic from other sources. The goal now is to reduce the dependence on search engine traffic to less than 25% of the overall visitor flow.

Here's how I'm going to do it:

Affiliates - I've already started to actively recruit affiliates for my main product. Rather than wait for them to come to me, I'm going to them. If they have a site that's even remotely similar to the niche, I'm going to contact them. Even if I can get on 10 decent affiliates who could make a sale a day for the main site, that would be $140/day.

This means that I need to upgrade the affiliate center for the site. I created 3 swipe files last night for an affiliate that I need to add to the affiliate center. I will also have some banners created.

I will do the same process for the relationship website. I will be approaching sites in the relationship niche and trying to recruit them as affiliates.

Going back to the main product, I also realized that I can use other vendors in my niche to my advantage. I'm working on a way to give affiliates of other vendors a bonus that they can give to buyers of the other vendors' products. That bonus could be used to get the buyer onto type of buyer's list for the affiliate - a list that will have autoresponder messages I created that direct the buyer to my product using the affiliate's link.

I'm still working on fleshing out the concept but I think it will work. I'm not sure how to go about doing that for the existing relationship product, however, there are possibilities for the new product.

I would really like affiliates to make up the majority of the traffic.


JV - I've talked about it a little bit already but I want to start creating products that will easily integrate into the marketing of established Clickbank vendors. This will let me jump right into making sales without an outlay of money on my end.

I've also already started contacting vendors in similar niches that may be open to cross-promotion. So far only one has responded and he was not interested. Even so, it would only take one big vendor to make the effort worthwhile.


YouTube - I already have a number of videos on YouTube for both sites. I need to find out what can be done to get more traffic using them. Also, I'm going to approach YouTubers with established videos to recruit them as affiliates.


Pinterest - I've assigned one of my workers to study a guide I bought on Pinterest. She is going to develop a strategy on how to start getting traffic from the site.


Guest Posts - For the relationship site, I'm going to start trying to do guest posts on established blogs. Everything listed here, this is the part that I'm most apprehensive about (and therefore, the on I've done the least for so far). I know that guest posts can send tons of traffic to a site but the prospect of writing articles for someone else isn't very appetizing. I just need to get over it.


Banners on Niche Sites - Some site owners will be more open to plain advertising rather than becoming an affiliate. For those, I will try to get banners on their sites.

With this strategy, my traffic sources should be diverse enough to keep algorithm changes from hurting the infoproduct side of the business. Now I just need to do it.