Repercussions

There are repercussions to not putting your best effort into your business. It fails. It is that simple. This month has been a failure for my business due to my lack of effort. After the fall of PPC1, I did not do everything necessary to get my next two programs running. PPC2 is still having trouble due to complications with Overture and I just finished the sales copy for PPC3 today.

I will be using the last few days of January to get things right. I can't continue on this path any longer if I expect to succeed. The tasks are to:

1) Get my keywords into Overture. I have 2000+ in right now but none are high traffic words. No more submitting 1,200 per day. Depending on a number of factors, it could be between 5,000 and 10,000 per day. Only a small percentage actually get approved so these high numbers are necessary.

2) Streamline the form on PPC2. There is something that is not making people want to sign up. I need to make sure that load times aren't a factor.

3) Post the landing pages for PPC3 and create the Adwords Campaign.

It is time for me to get serious. December showed me that I can make money when I try hard and make an honest effort. January taught me that I will lose money if I do not give it my all. Let's see what February will bring.