Integration Marketing
The question was asked, why go into more markets rather than going deep into the one I am already in. Basically the reason I want to get into more markets as an affiliate is so that I know which ones are profitable for my own products in the future. I am tired of having to go to work everyday so I need a stable, diversified income to make "retirement" come true. It is completely doable in a few years time but not with the level of success that I have been having.
Second, I am at a loss as to what to do with my current market now. You can find all kinds of information about starting things out but keeping the momentum is a problem. My model my be flawed. I average 100+ people to the site a day but only 13% sign up for the newsletter. Since I am using a namesqueeze page, that means only 13 people see my salesletter. Even at a conversion rate of 1%, I can see now why sales are sporadic. 1% of 13 people isn't much. I tested sending people directly to the sales page for a while but most of my conversions come from promotions in the newsletter and not the actual salesletter. I need to have a method of converting more of the original 100+ people into buyers. Any suggestions?
One thing about having a product, integration marketing is possible. There is a particular item that my niche needs after buying my product. This item happens to be something that I signed up to be an affiliate last January but only made one sale. You can imagine my surprise when I logged in today to find that I have made 3 sales this year and 2 of those in the past 3 days. These were from people on my list who had purchased the product and asked me for recommendations on where to get the necessary item. They bought from the merchant because they trusted me and liked MY product.
I will be adding an affiliate link to this merchant on my thank you page and adding an autoresponder message promoting them to those who bought my product. The purchases these people have been making at the merchant have been anywhere from $30 to $110. So I'm getting decent commissions without the extra labor of finding new prospects for the merchant.
Second, I am at a loss as to what to do with my current market now. You can find all kinds of information about starting things out but keeping the momentum is a problem. My model my be flawed. I average 100+ people to the site a day but only 13% sign up for the newsletter. Since I am using a namesqueeze page, that means only 13 people see my salesletter. Even at a conversion rate of 1%, I can see now why sales are sporadic. 1% of 13 people isn't much. I tested sending people directly to the sales page for a while but most of my conversions come from promotions in the newsletter and not the actual salesletter. I need to have a method of converting more of the original 100+ people into buyers. Any suggestions?
One thing about having a product, integration marketing is possible. There is a particular item that my niche needs after buying my product. This item happens to be something that I signed up to be an affiliate last January but only made one sale. You can imagine my surprise when I logged in today to find that I have made 3 sales this year and 2 of those in the past 3 days. These were from people on my list who had purchased the product and asked me for recommendations on where to get the necessary item. They bought from the merchant because they trusted me and liked MY product.
I will be adding an affiliate link to this merchant on my thank you page and adding an autoresponder message promoting them to those who bought my product. The purchases these people have been making at the merchant have been anywhere from $30 to $110. So I'm getting decent commissions without the extra labor of finding new prospects for the merchant.
posted by JonnyQ888 at
9:23 PM
2 Comments:
I think you are expecting too much. If 13 out of 100 people are signing up for your newsletter, that is a conversion rate of 13%, which is excellent.
At 13 subscribers per day, in a month, you will have 390 subscribers, and in a year you will have 4,680 subscribers.
Just keep sending out newsletters and advertise your product in the newsletter. Most people have to see an offer multiple times before they decide to buy.
To me, it sounds like you are doing excellently and if you continue, your growth will snowball. Meanwhile, you can create new products to advertise in your newsletter.
By
Pat, at 11:10 AM
Hey Pat,
Thanks for the comments. Perhaps. I'd be the last person to say that I don't expect a lot from myself.
The only problem with those numbers is they don't account for unsubscribes. While having a list is great, I've quickly found that it is not enough. I need to be able to capitalize from it. I don't feel like I am doing that effectively enough.
It can be frustrating=)
Jon
By
JonnyQ888, at 7:30 AM
Post a Comment
<< Home