Product: Back on Track

Last night I was able to do the final edits on two of the videos. By the end, each was an hour or more long. That is ok though because I have made a decision.

This is going to be a physical product!

I've been resisting this shift for a long time but I think it is time to grow. I found a company that will do duplicate, create packaging, and ship the product for me. I will never have to touch it in order to get it in the hands of my customer. The price per unit isn't bad either so I believe it is time.

Going physical will do two major things for me.

1. I will not have to sacrifice quality. If it were just a digital product, I could have to degrade the video and audio quality to the point that I would not be satisfied with it. Also, I would not feel right charging more than $97 for it.

2. Physical products command higher prices. With the digital version, I was hoping for a price point between $97 and $127. Now I'm not going to charge less than $127 and I'm hoping that $157 would sell.

At $157, if I were to sell out of the first order and assume that I paid affiliates 50% and they made 50% of the sales, I would be looking at $9,500 at launch.

Next problem - Affiliates
Physical products can't bee sole on Clickbank. This means I need to set up my own checkout and processing system as well as my own affiliate program. Any suggestions?