A Day in the Life of JonnyQ888

A Day in the Life of JonnyQ888

Monday, March 27, 2006

Overture Aggravation!

One of the biggest gripes I have with Overture is the fact that they use human editors to approve your keywords and ads. This does not have to be a problem but with them it is. Not only is approval of keywords completely arbitrary but your entire campaign is in the hands of an individual with absolutely no interest in how it performs. How is it that they can tell me that I can't use "such and such" as a keyword for "quality reasons" but they will allow misspellings in my ads? To make things worse, there have been a number of times where the editor deliberately did things that adversely effected the campaign. Idiotic things such as removing the capital letters from the beginning of sentences on my ads, not changing the destination URLs for half of the keywords after the switch to the new domain, and changing the names of different categories have organized. FRUSTRATION!

Anyway, the streak was broken this weekend when PPC2 received its first lead since the 9th. To say I was happy would be a huge understatement=) Anyway, back to work.

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