Clicks but No Optins

So, my campaign is making baby steps.  I've been able to get clicks on my ads but no optins.  I had a voiceover created and one of my workers is developing a video to use on the optin page now.  Hopefully that will work better than the static page I've been using.

That's all for now.

Signs of Life

After some disappointing stop/starts (or rather start/stops), the campaign is starting to generate some traffic.  I retooled the approach to customize the banners to match the website layout of each site I was targeting.  I burned through a decent amount of cash before finding a site that is giving me a 0.15% CTR.  That would be horrible for PPC but it is a good starting point for media buying.

Tonight, I also did some work for a local client.  That's all for now.

I Need Banner Help=(

Yeah, my banners are not the best.  I've been having pretty abyssmal clickthru rates with what I've developed so far with the campaign.  The good news is that I've been able to get some day parting info that I can use next time.

So tonight, I will be redoing the banners.  I'm thinking that I create them based on each site individually.  When I did that for another campaign, the CTR was as high as 0.4%, which is pretty good for media buying.

Campaign is Ready

In the last two days I have:

• Created 2 more landing pages with different optin methods than the original 2
• Added more tracking
• Added a "retargeting" campaign
• Updated the split page script to include the new landing pages
• Added a new email message to the sequence
• Fixed errors with the previous messages
• Uploaded a ton of banners

I'm debating about starting the campaign now or waiting until I have more funds in the account.  I think I may start it tonight...

The retargeting is new to me.  Basically, it displays your banners to a person after they have landed on your landing page once.  If you have ever had a specific banner follow you around the Internet, that was retargetting.  It essentially gives you multiple bites at getting the sale/lead on people who have shown interest in your product in the past.

More Banners

I ended up putting in almost 12 hours at work today so it was almost 8 o'clock when I got home today.  After dinner I was able to put together 8 more banners for the upcoming campaign.  Friday is the end of the billing cycle so I will be able to fund my ad network account on Saturday.  I'm thinking that I will get the campaign in place and approved beforehand so that I can start running the ads as soon as the money is deposited into the account.

That's all for now.