3 Markets - 5 Products

Tuesday and Wednesday I was hard at work getting my second market attack ready. I say second because I had created this product earlier this year but had abandoned it for certain reasons. However, I decided to at least let it run for a little while and see how things go. I retooled the product, sales letter, and website. I also set up a small Yahoo Search campaign. We will see how things go.

For my third product, the analytics are telling me something interesting. Only a fraction of the people who sign up for my newsletter are getting to my product page. The ones who do tend to generate decent sales though - about 5% conversion rate. I have to figure out a way to get more of them to the sales page. I have things telling them to do so on the various webpages I send them to, but apparently that isn't enough.

That Was Cool...

...I met Ryan Deiss last night along with a bunch of other cool marketers. Definitely good stuff=)

Profit for the New Product

The brand new product went into the black on Wednesday! Yah! It feels great to have a product in more than one market. Having all of my eggs in one (market) basket that didn't have much traffic was a bad decision but I'm diversifying now. What's even better is this:

Opt-In Conversion Rate:
~15%

Salesletter Conversion Rate:
5.26%


Yeah, I'm excited about that. Right now all of my traffic is being sent to the Opt-In Page so I really need to get that conversion rate up. I've completed one split testing session and I'm currently in the midst of another. I'm also testing the salesletter but there was a mishap with Google Website Optimizer so I do not have all of the data from the previous sales (damn!).

What's next?

TRAFFIC!

I need more of it. I KNOW that this product could easily do 6 sales/day. At $42.48 (after Clickbank fees) that's a gross of $254.88/day. But beyond traffic, getting higher opt-in conversions will put more people into the sales funnel. This will also increase sales conversions.

Finally, I need to create an upsell and a salesletter video. The video I did for the first product took it from 0.5% conversion rate to 1.48%. That's a big deal. I suspect that doing this for the new product will have a similar effect.